Sam Don is a renowned record hound and integral part of the London music scene. As a charismatic broadcaster and DJ, he regularly plays with his peers such as Hunee, John Gomez and Jamie Tiller.
By day, he is an in-demand music consultant, working alongside a team that creates musical identities for brands such as The Standard Hotel group. He is also the curator of the highly acclaimed For The Love of You 1 and 2, two compilations exploring soulful lovers rock cover versions released on Athens of The North.
2022 has seen him go from support DJ to headliner, with recent sold-out gigs, a summer booked up with festivals and his international dance card filling up to close out the year.
Free Association is a chance for Sam to explore the reaches of his musical mind, investigating music both for on and off the dance floor.