What is Ballantine’s True music?

True Music – If it comes from the heart, there’s no wrong way.

“It liberates. It unities. Give us those ‘Oh sh*t’ moments. The ones that matter. A global language. Words optional.

It’s for everyone. A place to look, feel, move, love, drink and just BE YOU. Because in music, if it comes from the heart, then there’s no wrong way.

True Music is not about genre. Not about fame. It’s here to represent & celebrate music communities, and the people that make them thrive. Give a stage to the most exciting emerging talent. And give a safe space for everyone to enjoy – whether you’re at home via our live stream or sweating with us on the dancefloor.”

This is why Soho Radio are collaborating with Ballantine’s, to represent & celebrate music communities, and the people that make them thrive. Giving a voice on the airwaves to the most exciting emerging talent.

Find out more about Ballantine’s True Music HERE.