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Jagjaguwar 25th Anniversary
JAG25 Takeover on the NYC + Culture channel
Celebrating its 25th anniversary this year, Jagjaguwar is known and celebrated as a home for seemingly mythical artists. They not only reshape their genres, they put iconoclastic thumbs on the scale of popular music, defying their canons and bending the tides toward them: Bon Iver, Jamila Woods, Lonnie Holley, Sharon Van Etten, Moses Sumney, Angel Olsen, and on and on. Jag25 will feature unique works and collaborations from a sprawling list of artists both inside and outside Jagjaguwar’s known family of artist partners, as well as many from other mediums. At the center will be Jag Quarterly, a collection of releases and creative endeavours, each marked by a different Jagjaguwar slogan that informs the Jag mindset: Dilate Your Heart; This is a Mindfulness Drill; Join the Ritual; and the original, Sentimental Noise.
Listen back to the takeover shows from the Jagjaguwar team and roster, celebrating their output from the last 25 years.